Scented Recall is a social media aggregator that collects and chronologically organizes memories based on the intangible sense of smell. It aims to create an alternative channel to access memory in reaction to the conventions and logic imposed by ‘major players’ who are shaping what we remember and how.
Explore it for yourself here.
At Violet Grey I produced digital assets for upcoming files including cutting images and setting type, worked with Senior Designer to maintain imagery for the eCommerce section of the website, and created printed pieces for the flagship store each season to go along with season theme.
Catch My Drift is a trend forecasting publication looking at women’s fashion trends in New York City. The publication was created after researching mainstream women’s fashion magazines and seeing that many do not recognize the influence street style has on the fashion industry. The zines highlights what the average woman is wearing right now and what trends they are setting for the future. The content of Catch My Drift shows the information I have found through pictures and explanations of the trends, interviews, and an inspiration board poster that the reader can add to. The corresponding app gives readers a chance to photograph the trends they are seeing around them, as well as add pictures to a map illustrating how the trend is moving in a particular area.
Click here to see Francine Dressler's redesigned website.
GLUE is an app which enables creative people to meet and collaborate from their smartphones.
We are looking to build a community by allowing artists to find each other by a geographical standpoint, therefore narrowing their search and tailoring the collaborative experience.
Our idea is simple, just: Swipe. Meet. Collab. Repeat.
As a Freelance Graphic Designer at Winc Wines I created and updated marketing material for Sales Team. Updated and designed wine labels for new vintages and varietals. Designed decks and product options for possible brand extensions. Updated wine catalog for monthly magazine. Created mock ups for shipping packaging. Designed email sweepstakes using original assets created by Winc. Designed marketing assets for events and affiliates. Collaborated on typography treatments needed for video.
At Lucky Magazine, I created advertorials for both digital and print mediums, designed promotional pieces for cobranded advertisements ranging from eBlasts to event collateral, and was in charge of designing Lucky Lookout pages for each month as well as updating listings online.
“In the end you will discover it was never random.”
Things happen for a reason and that it’s never by accident. This project aimed to capture the defining moments in our lives so that we can relive them through the sense of smell, the most personal sense we have.
This video shows the creation of the 3D printed bottle based on my great grandmother's journey before WWII. The story starts when she finished school and fled Lithuania with her siblings for Palestine before the war broke out. After making it to Palestine and working different odd jobs, she continued on to the United States all by herself.
The Polaroid campaign focused on giving Polaroid a fresh new attitude. The focus was on highlighting the new found interest the public is having with "vintage" items and sharing instantly. We decided to target young professionals who are in artistic fields and are currently into vintage technology. We also decided partnering with Marc Jacobs would be a great way to reach the fashion industry that are always looking for something new, as well as doing product placement for potential customers to see how the polaroid looks and works. This project was done with Melisa Ozkan.
At Smashbox Cosmetics, I created design directions for Product Development to be implemented for initiating new products. I also designed primary and secondary packaging that aligned with Marketing goals.
West focuses on lifestyle and trends of the West Coast. The magazine highlights what’s going on in fashion, music, and travel. West is a magazine for those who want to know what’s going to be next on the West Coast in culture and who are looking for a new exciting places that are under the radar.
Created daily email blasts for G By Guess. Updated homepage and corresponding assets for new promos. Helped designers with creative for other Guess brands.