Scented Recall is a social media aggregator that collects and chronologically organizes memories based on the intangible sense of smell. It aims to create an alternative channel to access memory in reaction to the conventions and logic imposed by ‘major players’ who are shaping what we remember and how.
At Violet Grey I produced digital assets for upcoming files including cutting images and setting type, worked with Senior Designer to maintain imagery for the eCommerce section of the website, and created printed pieces for the flagship store each season to go along with season theme.
Taking queues from Orel's collection, I designed the lookbook for her final show at London College of Fashion. This lookbook was on display for the fashion industry that came to see the final collection show.
At Smashbox Cosmetics, I created design directions for Product Development to be implemented for initiating new products. I also designed primary and secondary packaging that aligned with Marketing goals.
As the Senior Digital Designer for Rachel Zoe Media Group, I gave art direction for marketing emails for Box of Style. Created digital ads for Box of Style used on Facebook and Instagram. Produced and art directed seasonal photoshoot for Box of Style. Oversaw Junior Designer and work created for The Zoe Report. Designed sales decks presented to advertisers.
As the Senior Digital Designer for Rachel Zoe Media Group, I created assets for Rachel Zoe Collection to be used in marketing emails, e-commerce website, and events. As well as advised on campaign shoots in order to get optimal usage out of images produced.
Click here to see Francine Dressler's redesigned website.
For Los Angeles Times I worked on the production design of the ads for their Food Bowl Event. The final outputs were featured in the newspaper as well as in the metro stations all around Los Angeles.
“In the end you will discover it was never random.”
Things happen for a reason and that it’s never by accident. This project aimed to capture the defining moments in our lives so that we can relive them through the sense of smell, the most personal sense we have.
This video shows the creation of the 3D printed bottle based on my great grandmother's journey before WWII. The story starts when she finished school and fled Lithuania with her siblings for Palestine before the war broke out. After making it to Palestine and working different odd jobs, she continued on to the United States all by herself.
As a Freelance Graphic Designer at Winc Wines I created and updated marketing material for Sales Team. Updated and designed wine labels for new vintages and varietals. Designed decks and product options for possible brand extensions. Updated wine catalog for monthly magazine. Created mock ups for shipping packaging. Designed email sweepstakes using original assets created by Winc. Designed marketing assets for events and affiliates. Collaborated on typography treatments needed for video.
Catch My Drift is a trend forecasting publication looking at women’s fashion trends in New York City. The publication was created after researching mainstream women’s fashion magazines and seeing that many do not recognize the influence street style has on the fashion industry. The zines highlights what the average woman is wearing right now and what trends they are setting for the future. The content of Catch My Drift shows the information I have found through pictures and explanations of the trends, interviews, and an inspiration board poster that the reader can add to. The corresponding app gives readers a chance to photograph the trends they are seeing around them, as well as add pictures to a map illustrating how the trend is moving in a particular area.
Created daily email blasts for G By Guess. Updated homepage and corresponding assets for new promos. Helped designers with creative for other Guess brands.