The Polaroid campaign focused on giving Polaroid a fresh new attitude. The focus was on highlighting the new found interest the public is having with "vintage" items and sharing instantly. We decided to target young professionals who are in artistic fields and are currently into vintage technology. We also decided partnering with Marc Jacobs would be a great way to reach the fashion industry that are always looking for something new, as well as doing product placement for potential customers to see how the polaroid looks and works. This project was done with Melisa Ozkan.